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Hill & Valley Coffee is
the realisation of an ambition to "do it my
way" that has dogged Charlie
Massey throughout
the last two decades.
Schooled as
a futures trader in the wild commodity markets of the late
seventies, Charlie has worked in green coffee since
1986 and has
travelled
frequently to coffee producing regions in Africa and
Indonesia. More recently he jointly ran a coffee importing
firm in Poland and managed the London office of a leading
shipper of coffee from East Africa.
Having been
a devoted espresso drinker since his first trip to
Italy 25 years ago, Charlie says the taste is now enriched
by knowing the secrets of those blends. His one souvenir
of a romantic trip to Florence and Rome in 1982 was a Gaggia
Espresso Machine and Two Kilos of Miscela d'Oro beans.
Charlie
roasts every bean sold by Hill & Valley Coffee by
hand and only buys Green
Coffee from trusted sources known personally to
him.
He thinks
that the Speciality Coffee renaissance is the best
thing to happen in the coffee business in his lifetime.
Companies such as Hill & Valley Coffee can bring back
the true qualities of freshly roasted coffee to the
drinker whose taste buds have been dulled by decades of
"institutional" coffee. |